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The 2020 Southeast Asian Festive Season Consumer Insights Report 

Starting in NovemberSoutheast Asia is host to a 4 month Festive period marked by celebrations, ceremonies, get-togethers, and of course shopping! But, one thing seems to be evident, the consumer’s primary device – mobile, remains their constant companion.  

With several countries in the region having gone into a lockdown in the last few months, how has this changed consumer outlook and spending?  How are consumers planning to learn, explore and buy for themselves, their family and their near and dear ones? And, ultimately, what does this catalyzed digital transformation across Southeast Asia mean for brands?   

We know that the lockdown changed your travel plans this year. But, with the festive season right around the corner, we think it’s time to go on a celebratory journey across the region.  

First Stop: Harbolnas, Indonesia  

With 87% of digital buyers shopping on their smartphones, Hari Belanja Nasional 2020 is the most awaited mobile commerce festival in Indonesia. Check out our report to understand the latest consumer trends that you need to know.  

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Come festive season and Pinoys are on the lookout for sales and bargains. Interestingly, most Black Friday and Doubles’ Day sales will happen on mobile this year. Check out our report to build on the year-end shopping moments and win customers.  

Now Arriving: Ber Season, Philippines  

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The upcoming Vietnamese New Year has rekindled the positive festive spirit, as 64% consumers plan to spend more than VND 10 million on Lunar New Year shopping according to our survey. Catch the detailed insights to adapt and plan for the season ahead.   

The Next Festive Gala: Lunar New Year , Vietnam  

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The CNY shopping season is set to witness a drastic shift as 69% consumers plan to use their mobile for learning, exploring and buyingAs mobile bridges the offline and online worlds this festive seasonit is high time for brands to capture the mobile moments of truth.  

Final Destination: Chinese New Year, Malaysia  

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The Winning Formula for Brands 

About InMobi

InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized on both the 2018 and 2019 CNBC Disruptor 50 lists and as one of Fast Company’s 2018 World’s Most Innovative Companies. For more information, visit 

Influence households, leverage gaming and drive personalization  

Drive engagement and action with shoppable ads  

Map the consumer’s path to purchase using mobile  

Celebrating in the New Normal 

Gearing up for Festivities in Southeast Asia   


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