The 2021 Festive Season Guide for App Marketers Southeast Asia

About InMobi

InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit https://inmobi.com.

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The 2021 Festive Season Guide for App Marketers

Southeast Asia is one of the most diverse regions across the globe, renowned for its different cultures, ethnicities, and identities. Starting as early as October, the festive spirit sets in across the region giving people an opportunity to celebrate till the rest of the year. Owing to the pandemic, the region has witnessed a rather different festive season in the last couple of years.

However, the spirit of resilience and positivity is stronger than ever before this 2021. Consumers continue to plan to shop this year, and have even made choices on the categories, the brands, and the products they plan to purchase.

To reach and engage consumers effectively, it is imperative for brands to not only understand their consumers, but also get the right in-app strategy in place to build real connections with consumers. We discuss all this and more in our report to help brands win over the connected consumer this holiday season.

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About MoEngage

MoEngage is an insights-led customer engagement platform built for the customer-centric marketer. With AI-powered customer journey orchestration, personalization capabilities, and in-built analytics, MoEngage enables hyper-personalization at scale across mobile, email, web, SMS, and messaging channels.

Fortune 500 brands and Enterprises across 35+ countries such as Deutsche Telekom, Samsung, Ally Financial, Vodafone, and McAfee, and internet-first brands such as Tokopedia, Flipkart, OYO, and Big Basket use MoEngage to efficiently engage customers at scale.

MoEngage was recognized as a Leader in the Gartner Magic Quadrant 2020 for Mobile Marketing Platforms and a Strong Performer in The Forrester Wave™ Report for Cross-Channel Campaign Management, Q3 2021. To learn more, visit moengage.com.