2021 Holiday Shopping Insights, Australia

About InMobi

InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit inmobi.com.

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While traditionally Australian consumers have been more comfortable going to retail stores, the background of the pandemic has shifted patterns. This year, things are different. Even with in-person shopping as an option, Australians continue to spend a significant amount of time using their mobile devices to guide them across their purchase journey. Not only will time spent on mobile continue to grow in 2021, but a third of all time spent awake by Australians is spent on their smartphones. Savvy marketers have a significant opportunity to target consumers with shopping via mobile increasingly dramatically. We discuss all this and more in our report.

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Understand Consumer Sentiment

The Holiday Shopper Journey, Circa 2021

Meet Australia’s Holiday Shoppers

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Key Insights

The 2021 Festive Season Trends and Opportunities

What Brands and Retailers Need to Know