Decoding the Connected Indian Festive Shopper in 2021

About InMobi

InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit inmobi.com.

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India is home to one of the longest festive seasons across the globe. Kicking off as early as August and lasting until the very end of the year in December, Indians have a reason to celebrate nearly once every fortnight during this period. Yet since 2020, the country has faced a very different festive season, one with lockdowns, social distancing, and a more measured approach.
While these setbacks may have changed the way we live; the spirit of resilience and positivity is stronger than ever in India. Consumers continue to plan to shop this year, and have made choices on the categories, the brands and the products they plan to purchase. Undeniably, lockdowns have caused a shift in the behavior of the average consumer, be it making purchases online, or shifting budgets to different channels. We discuss all this and more in our report.

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The 2021 Festive Season Shopping Landscape

The Indian Festive Season Shopper Personas

Strategies for a Blockbuster Season for your Brand

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Key Insights

The 2021 Festive Season Trends and Opportunities