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InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized on both the 2018 and 2019 CNBC Disruptor 50 lists and as one of Fast Company’s 2018 World’s Most Innovative Companies. For more information, visit https://inmobi.com.
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State of Programmatic Mobile Video Advertising in India 2021
Over the last few years there has been an unprecedented growth in video consumption across the globe. With video now reaching users beyond traditional channels such as broadcast television and movies in theaters, there has been a rapid shift in both how and what sort of video content is consumed. Be it short-form video apps or OTT, we are witnessing a content explosion around us. Much of this change has been heralded by digital channels, especially mobile which has made video experience more up close and personal than ever before.
Understanding the Indian Mobile Video Viewer
Doing Mobile Video
Right
Enhancing Efficiencies with Programmatic