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About InMobi
InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit inmobi.com.
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The QSR Guide to Mobile Marketing Maturity
Adapting to the Connected Consumers’ Evolving Habits
Decoding Mobile Marketing Maturity for QSR Brands
The Way Ahead for QSR Brands
Key Takeaways
The past years have seen the digital pivot of many fast-casual and quick-serve restaurant (QSR) brands as a result of the pandemic. With most consumers continuing to use mobile apps for food delivery after the lockdowns and likely spending more on food delivery compared to pre-pandemic, QSR brands need to stay agile to understand how to adapt to the evolving habits of consumers.
The guide will help QSR brands develop Mobile Marketing Maturity to provide their audiences with mouth-watering mobile experiences at scale while maximizing their campaign efficiencies and brand impact.