2022 Southeast Asia Holiday Shopping Guide

How brands can deck the halls

About InMobi

InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit https://inmobi.com.

Spark curiosity and influence households, right from the front page of mobile.

Brighten their experience with
immersive formats, storytelling and thoughtful online-to-offline experiences.

Be their shopping companion and tread along their path to purchase using mobile.

The 2022

Southeast Asia

Holiday Shopping

Guide

Download the report

The 2022  Southeast Asia
holiday shopping guide
covers it all

Southeast Asia is known for its  four-month long  festive season, a series of celebrations and ceremonies. 2022 marks a comeback of the festive season, with the promise that gatherings return, making it more celebratory than ever. Has this renewed enthusiasm changed the role of mobile in consumers’ outlook towards how they celebrate and shop?  Find out how Southeast Asians learn, explore, and buy for themselves and their loved ones and see what this means for brands.   

Spoiler Alert: Budgets are big and the festivities are getting bigger! We promise your brand will have more reasons to celebrate as you go through the report.

9.9 and 12.12 are a 10/10 for Shopping: Indonesia

With 8 in 10 Indonesians planning to increase their festive spends or spend the same as last year, Doubles’ Day seems to be a time for big shopping on mobile. Check out our report and see how you can win over your Indonesian customers this festive season. 

Doubles’ Day Sees

Double the Enthusiasm:

Philippines

Filipinos never shy away from shopping during the festive season. This time, their love for bargains has grown even more. While 56% plan to increase their budget, there is a rising trend of picking less expensive brands. Get the report to get in on the top consumer trends. 

Singles’ and Doubles’ Days Triple the Joy: Singapore

Mobile shines in the Singaporean’s festive shopping journey, with 5 in 10 having already tried a new payment method earlier this year, proving both mobile and digital wallets are on the rise. Download the report to know what Singaporeans plan to buy this season and how.

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Mobile shines in the Singaporean’s festive shopping journey, with 5 in 10 having already tried a new payment method earlier this year, proving both mobile and digital wallets are on the rise. Download the report to know what Singaporeans plan to buy this season and how.

Singles’ and Doubles’ Days Triple the Joy: Singapore

With 8 in 10 Indonesians planning to increase their festive spends or spend the same as last year, Doubles’ Day seems to be a time for big shopping on mobile. Check out our report and see how you can win over your Indonesian customers this festive season. 

9.9 and 12.12 are a 10/10 for Shopping: Indonesia

Filipinos never shy away from shopping during the festive season. This time, their love for bargains has grown even more. While 56% plan to increase their budget, there is a rising trend of picking less expensive brands. Get the report to get in on the top consumer trends. 

Doubles’ Day Sees Double

the Enthusiasm: Philippines