All Rights Reserved. InMobi © 2023
About InMobi
InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit https://inmobi.com.
Launch high-performing mobile creatives!
Download Report
A Creative Approach to In-App Advertising
with AdWeek
Say No to Bad Mobile Advertising
Download our guide with AdWeek "A Creative Approach to In-App Advertising!" This guide explores the ad formats that work, with special focus on emerging technologies that really get attention, as well as the vertical video best practices and the benefits of a test-and-learn approach to creative optimization.
Engaging Mobile Formats
More Impactful Video Display
Always be testing what drives results
Insights from the guide
We support some of the world's biggest advertisers
The 3 A's of Advertising Playbook
Navigating the Future of Addressability, Attention Metrics and AI
Summary
Connecting brands with consumers is getting a lot more complicated with the imminent demise of third-party cookies and the ongoing deprecation of mobile Ad IDs (MAIDs).
When all is said and done, only 8-14% of all mobile phones will transmit consented cross-app identifiers, resulting in a dramatic game-changing reduction in cross-publisher tracking data.
Losing this foundation of campaign targeting across the entire advertising ecosystem will profoundly affect marketers’ ability to drive performance and create a meaningful value exchange with target audiences.
Download "The 3 A's of Advertising" Playbook today and learn about:
• Addressability solutions, and the opportunities advertisers have to drive real connections with consumers
• Attention metrics, their impact on sales lift, and why attention is different from viewability
• AI, how advertisers use the tech to optimize programmatic advertising, and other real-life applications
Summary
Connecting brands with consumers is getting a lot more complicated with the imminent demise of third-party cookies and the ongoing deprecation of mobile Ad IDs (MAIDs).
When all is said and done, only 8-14% of all mobile phones will transmit consented cross-app identifiers, resulting in a dramatic game-changing reduction in cross-publisher tracking data.
Losing this foundation of campaign targeting across the entire advertising ecosystem will profoundly affect marketers’ ability to drive performance and create a meaningful value exchange with target audiences.
Download "The 3 A's of Advertising" Playbook today and learn about:
Addressability solutions, and the opportunities advertisers have to drive real connections with consumers
Attention metrics, their impact on sales lift, and why attention is different from viewability
AI, how advertisers use the tech to optimize programmatic advertising, and other real-life applications