An App Marketer’s Guide to the Indian Festive Shopper

About InMobi

InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit https://inmobi.com.

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An App Marketer’s Guide to the Indian Festive Shopper - 2022

Ask an Indian what they most look forward to in a year, and the answer you’re most likely to get is the name of a festival. The second half of the year, the Indian festive season, is the richest period of opportunity for both consumers and brands opening a plethora of avenues for creating meaningful connections – both online and offline. By leveraging the right in-app strategy, brands can reach and influence consumers to make this festive season even bigger. We discuss all this and more in our latest report in association with Branch.

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About Branch

Branch provides the leading cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe, and has been selected by over 75,000 apps since 2014 — including Adobe, BuzzFeed, Yelp, and many more.