2:30 PM – 2:50 PM | Paging Programmatic

Programmatic advertising has witnessed an exponential rise, claiming an estimated 72% of all digital spends by 2021. Asia Pacific and specifically, Southeast Asia, has been critical in fuelling this growth.  Our panelists share thoughts on trends that will shape the future of programmatic in Southeast Asia.

2:00 PM – 2:30 PM | Driving  Mobile Marketing Maturity

With market disruption dramatically shifting long-conditioned behavior in just a matter of weeks, mobile emerged as the anchor that helped individuals stay connected in a new reality. Rishi and David discuss how brands should equip themselves for this radical change in behavior

2:50 PM – 3:20 PM | Game on, Southeast Asia

The gaming industry emerged at the forefront of the entertainment vertical in 2020, growing at a lightning pace, with 2.6 billion gamers across the world. This revolution was made possible by the advent of smartphones. Elvin and Sudhanshu will share their thoughts on what this trend means for marketers across Southeast Asia.

3:40 PM – 4:00 PM | Closing Remarks by Rajesh Pantina

Learn how the latest trends will shape the advertising ecosystem as we know and understand it. Stay tuned to ensure that you grab your copy of InMobi’s Southeast Asia Mobile Marketing Handbook.

3:20 PM – 3:40 PM | Digital Transformation, Disruption, and Growth

Consumer behavior has rapidly shifted in the last few months, which has led to a lot of uncertainty in the CMO’s office. As they go back to the drawing board, how should CMOs think about growth in the next couple of years? Ronen and Narayan will share their thoughts on how marketers across Southeast Asia must welcome this transformation.