Cricket Season Mobile Marketing Playbook

Ramadan 2023 at a Glance

Give your brand the smart lock screen advantage with Glance

Get in touch

Every day:

Millions watch.

Thousands advertise.

Few make an impact.

It’s a time when one-click consumers want all their updates and products with a single click.

How does your brand catch their eye? 

Get in touch

Unlock emerging trends in consumer behavior

84% of Indians plan to increase their budgets this festive season.

With the festive season lasting around five months, it is important for brands to understand the festive shopper and make a mark.

Unlock emerging trends in consumer behavior

84% of Indians plan to increase their budgets this festive season.

With the festive season lasting around five months, it is important for brands to understand the festive shopper and make a mark.

Discover trends in marketing

Learn where the Indian festive consumer is and the kind of experiences they expect. Tailor your strategies for your Diwali, Christmas, New Year, and other festive marketing campaigns.

Discover trends in marketing

Learn where the Indian festive consumer is and the kind of experiences they expect. Tailor your strategies for your Diwali, Christmas, New Year, and other festive marketing campaigns.

This festive season, let your brand shine

Light up the front page of mobile

Give them everything they want with one click. 

Imagine someone picks their phone up to shop or watch a video, and you give them the content they want in one click - before they unlock the phone!

No searching. No scrolling. Just waking up the phone.

Make it happen on the smart lock screen.

Drive one-click discovery and engagement on the smart lock screen, where 200 million Indians consume content.

Impact

for awareness with full-screen imagery

Engage

with videos and interactive experiences

Promote

your app with effortless one-click installs 

At first glance, with one tap.

Get in touch

At first glance, with one tap.

The Glance smart lock screen

Impact

for awareness with full-screen imagery 

Engage

with videos and interactive experiences 

Promote

your app with effortless one-click installs

At first glance, with one tap.

*Image is for illustrative purposes only

Score engagement with consumer insights this cricket season

About Glance

Founded in 2019, Glance is a consumer technology company that operates disruptive digital platforms including Glance, Roposo, and Nostra. Glance’s ’smart lock screen’ inspires consumers to make the most of every moment by surfacing relevant experiences without the need for searching and downloading apps. Glance Lock Screen is currently available on over 450 million smartphones worldwide. Roposo is a LIVE platform that is revolutionizing live experiences, through a unique, immersive, creator-led approach. Nostra is the largest gaming platform in India and Southeast Asia, offering gamers engaging ways to discover, play, watch, learn and compete. Headquartered in Singapore, Glance is an unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For more information visit glance.com, nostra.gg, and roposo.com.

Download the report

The country’s upward trend in smartphone adoption presents brands with an incredible opportunity to connect, engage, and convert savvy, mobile-first audiences.

With this handbook, dive into

Mobile’s role in the cricket experience

The “Always-On” Consumer Mindset

The Reimagined Marketing Funnel

Mobile is at the heart of the Indian cricket fans’ journey – be it tuning into matches, checking the score on the go, ordering food on match nights, or calling friends to share a moment. Brands get an edge when they leverage these moments to catch the eye.

With this playbook by Adjust and Glance, you can discover:

Sought-after consumer experiences that shape and define campaigns.

Mobile’s role in the cricket experience

Discover the importance of mobile in your mix.

Content consumption trends and insights

Learn what interests fans during the cricket season.

App install growth and usage across verticals

Get insights into installs, retention, and sessions.

Best practices to engage cricket lovers

Create immersive and contextual experiences.

Learn what interests fans during the cricket season.

Content consumption trends and insights

Discover the importance of mobile in your mix.

App install growth and usage across verticals

Get insights into installs, retention, and sessions.

Best practices to engage cricket lovers

Create immersive and contextual experiences.

Score engagement with consumer insights this cricket season

Download the Report

82% of online viewers watch matches on mobile

With this playbook by Glance and Adjust, you can discover:

Download To Discover

Download the report

82% of online viewers watch matches on mobile

Download To Discover

Cricket Season Mobile Marketing Playbook

Win over cricket lovers to drive growth in 2024

Engage the 73% of match viewers who tune in online

Cricket Season Mobile Marketing Playbook

Win over cricket lovers to drive growth in 2024

Engage the 73% of match viewers who tune in online

About Adjust

Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms, from mobile to CTV and beyond. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust’s powerful measurement and analytics solutions provide visibility, insights and essential tools that drive better results.