Ramadan 2023 at a Glance

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Give your brand the smart lock screen advantage with Glance 

Every day:

Millions watch.

Thousands advertise.

Few make an impact.

It’s a time when one-click consumers want all their updates and products with a single click.

How does your brand catch their eye? 

Unlock emerging trends in consumer behavior

84% of Indians plan to increase their budgets this festive season.

With the festive season lasting around five months, it is important for brands to understand the festive shopper and make a mark.

Unlock emerging trends in consumer behavior

84% of Indians plan to increase their budgets this festive season.

With the festive season lasting around five months, it is important for brands to understand the festive shopper and make a mark.

Discover trends in marketing

Learn where the Indian festive consumer is and the kind of experiences they expect. Tailor your strategies for your Diwali, Christmas, New Year, and other festive marketing campaigns.

Discover trends in marketing

Learn where the Indian festive consumer is and the kind of experiences they expect. Tailor your strategies for your Diwali, Christmas, New Year, and other festive marketing campaigns.

About InMobi Advertising

InMobi Advertising is a leading global platform connecting advertisers and publishers with their mobile audiences. Their goal is to drive customer growth by helping businesses understand, engage, and acquire consumers effectively. For marketers, InMobi offers data-driven media solutions, powered by advanced analytics to create impactful ad experiences. For publishers, they provide a comprehensive suite of tools for monetization, consent management, and user engagement that help fuel app business growth. InMobi Advertising is part of InMobi, a consumer technology company that is transforming the way consumers discover and interact with content through its innovative AI platforms. Emanating out of Bangalore, InMobi also maintains corporate offices in Singapore and San Mateo, Calif. To learn more about InMobi Advertising visit advertising.inmobi.com. 

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All Rights Reserved. InMobi ® 2025

This festive season, let your brand shine

Light up the front page of mobile

Give them everything they want with one click. 

Imagine someone picks their phone up to shop or watch a video, and you give them the content they want in one click - before they unlock the phone! 

No searching. No scrolling. Just waking up the phone.

Make it happen on the smart lock screen.

Drive one-click discovery and engagement on the smart lock screen, where 200 million Indians consume content.

Impact

for awareness with full-screen imagery

Engage

with videos and interactive experiences

Promote

your app with effortless one-click installs 

At first glance, with one tap. 

At first glance, with one tap.

The Glance smart lock screen 

Impact

for awareness with full-screen imagery 

Engage

with videos and interactive experiences 

Promote

your app with effortless one-click installs

At first glance, with one tap.

*Image is for illustrative purposes only 

Access insights to drive amazing results

Delight ~9 in 10 Malaysian shoppers making purchases on mobile nearly once a week!

Download the report

The country’s upward trend in smartphone adoption presents brands with an incredible opportunity to connect, engage, and convert savvy, mobile-first audiences.

With this handbook, dive into

The “Always-On” Consumer Mindset

The Reimagined Marketing Funnel

The festive season brings high-attention, high-intent moments on every device, each filled with excitement, discovery, and decision-making. How can your brand make the most of this behavior?

Sought-after consumer experiences that shape and define campaigns.

Learn what powers festive decision-making in 2025
Discover consumer spends, when and what they shop, and who holds the buying power

Learn what powers festive decision-making in 2025
Discover consumer spends, when and what they shop, and who holds the buying power

Access insights to drive amazing results

83% of festive shoppers research or buy online. Make it count.

The festive season brings high-attention, high-intent moments on every device, each filled with excitement, discovery, and decision-making. How can your brand make the most of this behavior?

Discover exclusive Ramadan strategies

The Ramadan Marketing Guide 2025, Malaysia 

Download the report

83% of festive shoppers research or buy online. 
Make it count.

Know what is trending for shoppers in 2025
Dive into AI-powered shopping and festive content consumption across devices

See how your brand can get better engagement
Get ideas to help you build impact with high-impact formats across lock screen, CTV, and apps

3x

Higher brand recognition

2.3x

Higher engagement

4x

More app installs

Download Report

About Glance

Founded in 2019, Glance is a consumer technology company that operates disruptive digital platforms including Glance, Roposo, and Nostra. Glance’s ’smart lock screen’ inspires consumers to make the most of every moment by surfacing relevant experiences without the need for searching and downloading apps. Glance Lock Screen is currently available on over 450 million smartphones worldwide. Headquartered in Singapore, Glance is an unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For more information visit https://www.glance.com..

Know what is trending for shoppers in 2025
Dive into AI-powered shopping and festive content consumption across deviceswith insights from AppsFlyer

See how your brand can get better engagement
Get ideas to help you build impact with high-impact formats across lock screen, CTV, and apps

3x

Higher brand recognition

2.3x

Higher engagement

4x

More
app installs

Download Report

InMobi Advertising is a leading global platform connecting advertisers and publishers with their mobile audiences. Their goal is to drive customer growth by helping businesses understand, engage, and acquire consumers effectively. For marketers, InMobi offers data-driven media solutions, powered by advanced analytics to create impactful ad experiences. For publishers, they provide a comprehensive suite of tools for monetization, consent management, and user engagement that help fuel app business growth. InMobi Advertising is part of InMobi, a consumer technology company that is transforming the way consumers discover and interact with content through its innovative AI platforms. Emanating out of Bangalore, InMobi also maintains corporate offices in Singapore and San Mateo, Calif. To learn more about InMobi Advertising visit advertising.inmobi.com. 

About Glance

Founded in 2019, Glance is a consumer technology company that operates disruptive digital platforms including Glance, Roposo, and Nostra. Glance’s ’smart lock screen’ inspires consumers to make the most of every moment by surfacing relevant experiences without the need for searching and downloading apps. Glance Lock Screen is currently available on over 450 million smartphones worldwide. Headquartered in Singapore, Glance is an unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For more information visit https://www.glance.com.