Ramadan 2023 at a Glance

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Give your brand the smart lock screen advantage with Glance 

Every day:

Millions watch.

Thousands advertise.

Few make an impact.

It’s a time when one-click consumers want all their updates and products with a single click.

How does your brand catch their eye? 

Unlock emerging trends in consumer behavior

84% of Indians plan to increase their budgets this festive season.

With the festive season lasting around five months, it is important for brands to understand the festive shopper and make a mark.

Unlock emerging trends in consumer behavior

84% of Indians plan to increase their budgets this festive season.

With the festive season lasting around five months, it is important for brands to understand the festive shopper and make a mark.

Discover trends in marketing

Learn where the Indian festive consumer is and the kind of experiences they expect. Tailor your strategies for your Diwali, Christmas, New Year, and other festive marketing campaigns.

Discover trends in marketing

Learn where the Indian festive consumer is and the kind of experiences they expect. Tailor your strategies for your Diwali, Christmas, New Year, and other festive marketing campaigns.

About InMobi Advertising

InMobi Advertising, part of global technology company InMobi, is an agentic advertising platform helping brands and merchants achieve their business outcomes. Through its proprietary intelligence, AI-led solutions, and vast consumer reach — including independently operated consumer platform Glance — InMobi Advertising delivers the omnichannel performance defining what's next in advertising and commerce. Glance is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd. To learn more, visit advertising.inmobi.com. advertising.inmobi.com. 

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All Rights Reserved. InMobi ® 2026

This festive season, let your brand shine

Light up the front page of mobile

Give them everything they want with one click. 

Imagine someone picks their phone up to shop or watch a video, and you give them the content they want in one click - before they unlock the phone! 

No searching. No scrolling. Just waking up the phone.

Make it happen on the smart lock screen.

Drive one-click discovery and engagement on the smart lock screen, where 200 million Indians consume content.

Impact

for awareness with full-screen imagery

Engage

with videos and interactive experiences

Promote

your app with effortless one-click installs 

At first glance, with one tap. 

At first glance, with one tap.

The Glance smart lock screen 

Impact

for awareness with full-screen imagery 

Engage

with videos and interactive experiences 

Promote

your app with effortless one-click installs

At first glance, with one tap.

*Image is for illustrative purposes only 

Sharpen your strategy this season

Delight ~9 in 10 Malaysian shoppers making purchases on mobile nearly once a week!

Download the report

The country’s upward trend in smartphone adoption presents brands with an incredible opportunity to connect, engage, and convert savvy, mobile-first audiences.

With this handbook, dive into

The “Always-On” Consumer Mindset

The Reimagined Marketing Funnel

From surprising spend trends to AI-assisted journeys, festive advertising in India is becoming more nuanced than ever. This report helps you understand what’s shaping consumer decisions this season and where your brand’s biggest opportunities are.

Sought-after consumer experiences that shape and define campaigns.

Learn how festive consumers are shopping in 2026
Explore spending patterns, budgeting, shopping timelines, and more.

Learn how festive consumers are shopping in 2026
Explore spending patterns, budgeting, shopping timelines, and more.

Sharpen your strategy this season

77% of Indian consumers have increased their festive budgets for 2026. Capture your share.

From surprising spend trends to AI-assisted journeys, festive advertising in India is becoming more nuanced than ever. This report helps you understand what’s shaping consumer decisions this season and where your brand’s biggest opportunities are.

Discover exclusive Ramadan strategies

The Ramadan Marketing Guide 2025, Malaysia 

Download the report

77% of Indian consumers have increased their festive budgets for 2026. 
Make it count.

Decode how they discover, evaluate, and decide
Learn how multi-screen behavior and AI-assisted experiences are reshaping shopper journeys.

Uncover what makes different shoppers tick
Get audience insights across genders, Gen Z, Millennials, city tiers, and device OS.

Download Report

About Glance

Glance is an intelligent shopping agent, redefining the commerce experience. Powered by proprietary agentic intelligence and generative AI, Glance delivers a hyper-personalized consumer experience across mobile and TV — shaping the new era of shopping. Glance is operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of global technology leader InMobi, and is backed by Mithril Capital, Google and Jio Platforms. To learn more, visit glance.com.

Decode how they discover, evaluate, and decide
Learn how multi-screen behavior and AI-assisted experiences are reshaping shopper journeys.

Uncover what makes different shoppers tick
Get audience insights across genders, Gen Z, Millennials, city tiers, and device OS

Download Report

InMobi Advertising, part of global technology company InMobi, is an agentic advertising platform helping brands and merchants achieve their business outcomes. Through its proprietary intelligence, AI-led solutions, and vast consumer reach — including independently operated consumer platform Glance — InMobi Advertising delivers the omnichannel performance defining what's next in advertising and commerce. Glance is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd. To learn more, visit advertising.inmobi.com. advertising.inmobi.com.

About Glance

Glance is an intelligent shopping agent, redefining the commerce experience. Powered by proprietary agentic intelligence and generative AI, Glance delivers a hyper-personalized consumer experience across mobile and TV — shaping the new era of shopping. Glance is operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of global technology leader InMobi, and is backed by Mithril Capital, Google and Jio Platforms. To learn more, visit glance.com.