Marketing in the Era of Mobile

Undeniably 2020 has been a cataclysmic year for individuals, organizations and  humanity across  the globe. Several of these changes were simmering undercurrents  over the last few years but have finally catapulted on to the main stage due to the pandemic. As marketers across India go back to the drawing board, one truth has emerged: mobile is the anchor for both consumers and brands in this sea of unknown.  

In this year’s Mobile Marketing Handbook, we examine the year that was and discuss key trends that will influence marketing strategies for years to come. Consumer behavior has remarkably and distinctly evolved as they spent more time indoors. This rapid shift in consumer behavior has not gone unnoticed by marketers across the region, with several brands now focusing on their Mobile Marketing Maturity (3M).