Digital Marketing Trends for Cricket Season 2024

Ramadan 2023 at a Glance

Give your brand the smart lock screen advantage with Glance

Get in touch

Every day:

Millions watch.

Thousands advertise.

Few make an impact.

It’s a time when one-click consumers want all their updates and products with a single click.

How does your brand catch their eye? 

Get in touch

Unlock emerging trends in consumer behavior

84% of Indians plan to increase their budgets this festive season.

With the festive season lasting around five months, it is important for brands to understand the festive shopper and make a mark.

Unlock emerging trends in consumer behavior

84% of Indians plan to increase their budgets this festive season.

With the festive season lasting around five months, it is important for brands to understand the festive shopper and make a mark.

Discover trends in marketing

Learn where the Indian festive consumer is and the kind of experiences they expect. Tailor your strategies for your Diwali, Christmas, New Year, and other festive marketing campaigns.

Discover trends in marketing

Learn where the Indian festive consumer is and the kind of experiences they expect. Tailor your strategies for your Diwali, Christmas, New Year, and other festive marketing campaigns.

About InMobi

InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit https://inmobi.com.

This festive season, let your brand shine

Light up the front page of mobile

Give them everything they want with one click. 

Imagine someone picks their phone up to shop or watch a video, and you give them the content they want in one click - before they unlock the phone!

No searching. No scrolling. Just waking up the phone.

Make it happen on the smart lock screen.

Drive one-click discovery and engagement on the smart lock screen, where 200 million Indians consume content.

Impact

for awareness with full-screen imagery

Engage

with videos and interactive experiences

Promote

your app with effortless one-click installs 

At first glance, with one tap.

Get in touch

At first glance, with one tap.

The Glance smart lock screen

Impact

for awareness with full-screen imagery 

Engage

with videos and interactive experiences 

Promote

your app with effortless one-click installs

At first glance, with one tap.

*Image is for illustrative purposes only

500+ million Indians watched cricket matches in 2023

About Microsoft Advertising

Microsoft Advertising offers scalable technology solutions, spanning search, native, display, video, and retail media, to reach consumers across all aspects of their digital lives. Connect with more than a billion people using Microsoft experiences that have a proven track record of higher buying power and online spending or reach any audience across the open web. We operate one of the world’s largest global marketplaces and are using our data-driven platforms, audience intelligence, and AI-capabilities to transform the industry. We are committed to making the web work for everyone – consumers, advertisers, publishers, and platforms alike. Our end-to-end solutions and globally scaled advertising business serves partner properties, and buyers and sellers of media to help them deliver business results.

Download the report

The country’s upward trend in smartphone adoption presents brands with an incredible opportunity to connect, engage, and convert savvy, mobile-first audiences.

With this handbook, dive into

Insights into Southeast Asian Ramadan consumer

The “Always-On” Consumer Mindset

The Reimagined Marketing Funnel

Sought-after consumer experiences that shape and define campaigns.

Insights into Southeast Asian Ramadan consumer

Understand consumer trends across markets this season

The role of AI in creating memorable moments

Learn how AI can drive efficient personalization at scale

Emerging marketing trends across industries

See how consumer behavior changes across verticals

Learn how AI can drive efficient personalization at scale.

The role of AI in creating memorable moments

Understand consumer trends across markets this season.

Emerging marketing trends across industries

See how consumer behavior changes across verticals.

500+ million Indians watched cricket
matches in 2023

Digital Marketing Trends for the Cricket Season 2024

Download Cricket Season Report

Here is what you can expect

Digital Marketing Trends for the Cricket Season 2024

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What You Can Expect

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Search and click trends during the cricket season

Trends for sports and other key vertical

Digital advertising best practices and expert tip

Download Cricket Season Report

Hit it out of the park during the cricket season 2024! Gain exclusive access to key trends and strategies to boost engagement and supercharge your marketing game plan.

Understand Southeast Asian Ramadan consumer trends

Hit it out of the park during the cricket season 2024! Gain exclusive access to key trends and strategies to boost engagement and supercharge your marketing game plan.