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Calculating the Value of Apps
Is it worth it for brands to get people to download their mobile apps? InMobi investigates.
InMobi makes it easy for brands and agencies to understand, identify, engage and acquire their best customers. Drive real connections with programmatic precision, dynamic in-app formats and proprietary inventory.
To better understand the role of apps and potential value of app users today, we turned to our own data. Specifically, we leveraged our consumer insights to see if app owners were more likely than non-app owners to visit physical store locations.
Further, we surveyed over 1,700 Americans of all stripes using InMobi Pulse, InMobi's mobile market research solution, to see what adults across the U.S. had to say about their own app usage.
Calculating The True Value Of App Users
The Role Of Apps In How Consumers Shop
How To Make This Data Actionable
Charting The Future of Apps
Calculating The Value of Apps
Is it worth it for brands to get people to download their mobile apps? InMobi investigates.
To better understand the role of apps and potential value of app users today, we turned to our own data. Specifically, we leveraged our consumer insights to see if app owners were more likely than non-app owners to visit physical store locations.
Further, we surveyed over 1,700 Americans of all stripes using InMobi Pulse, InMobi's mobile market research solution, to see what adults across the U.S. had to say about their own app usage.
InMobi makes it easy for brands and agencies to understand, identify, engage and acquire their best customers. Drive real connections with programmatic precision, dynamic in-app formats and proprietary inventory.
About InMobi
InMobi is the leading provider of content, monetization and marketing technologies that help fuel growth for industries around the world. The company’s end-to-end advertising software platform, connected content and commerce experiences activate drive real connections and diversify revenue for businesses everywhere. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. Incorporated in Singapore, InMobi maintains a large presence in San Francisco, London and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, and Dubai. To learn more, visit inmobi.com.
About InMobi
InMobi is the leading provider of content, monetization and marketing technologies that help fuel growth for industries around the world. The company’s end-to-end advertising software platform, connected content and commerce experiences activate drive real connections and diversify revenue for businesses everywhere. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. Incorporated in Singapore, InMobi maintains a large presence in San Francisco, London and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, and Dubai. To learn more, visit inmobi.com.
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