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InMobi UK Buyer Survey 2021
Understand the impact of IDFA, identity and in housing with this study, produced by Ad Perceptions
About InMobi
InMobi is the leading provider of content, monetization and marketing technologies that help fuel growth for industries around the world. The company’s end-to-end advertising software platform, connected content and commerce experiences activate drive real connections and diversify revenue for businesses everywhere. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. Incorporated in Singapore, InMobi maintains a large presence in San Francisco, London and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, and Dubai. To learn more, visit inmobi.com.
InMobi makes it easy for brands and agencies to understand, identify, engage and acquire their best customers. Drive real connections with programmatic precision, dynamic in-app formats and proprietary inventory.
InMobi has released its first UK Buyer Survey, interviewing more than a hundred leaders from across the UK agency and brand marketer community. The research takes in more than 100 interviews – participants were selected from Ad Perceptions’ Ad Pros community of decision makers, all responsible for more than $1 million in annual advertising budgets, and upwards of $100k yearly mobile spend.
Following much discussion around Apple’s changes to IDFA, what has been the resulting shift in mobile spending behaviour?
What are the top challenges U.K.-based brands and agencies are facing right now?
Which are the top factors buyers look for when choosing tech partners?
InMobi UK Buyer Survery 2021
Understand the impact of IDFA, identity and in housing with this study, produced by Ad Perceptions.
InMobi has released its first UK Buyer Survey, interviewing more than a hundred leaders from across the UK agency and brand marketer community. The research takes in more than 100 interviews – participants were selected from Ad Perceptions’ Ad Pros community of decision makers, all responsible for more than $1 million in annual advertising budgets, and upwards of $100k yearly mobile spend.
Following much discussion around Apple’s changes to IDFA, what has been the resulting shift in mobile spending behaviour?
What are the top challenges U.K.-based brands and agencies are facing right now?
Which are the top factors buyers look for when choosing tech partners?
InMobi makes it easy for brands and agencies to understand, identify, engage and acquire their best customers. Drive real connections with programmatic precision, dynamic in-app formats and proprietary inventory.
About InMobi
InMobi is the leading provider of content, monetization and marketing technologies that help fuel growth for industries around the world. The company’s end-to-end advertising software platform, connected content and commerce experiences activate drive real connections and diversify revenue for businesses everywhere. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. Incorporated in Singapore, InMobi maintains a large presence in San Francisco, London and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, and Dubai. To learn more, visit inmobi.com.