All Rights Reserved. InMobi ® 2023
About InMobi
InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit https://inmobi.com.
Follow us
Decoding the Mobile-first Southeast Asian Consumer
2022 has reiterated the power of Mobile in crafting relevant and seamless experiences. The tumultuous shift that the world of mobile has witnessed makes adopting revolutionary strategies critical. As brands assemble their playbooks for 2023, explore our handbook for the key insights to approach mobile marketing this year.
Mobile brings brands to hyper-connected consumers. With the rise of new platforms and consumer expectations, marketers must become disruptive and innovative.
What Does Mobile Marketing Maturity Mean in 2023?
Meet your goals with the Mobile Marketing Handbook 2023 | Southeast Asia
Insights from the Microsoft Advertising Network reveal:
For every category
and its sub-category:
54% searchers use search for product research
37% searchers use search for brand discovery
Identify distinct trends and queries based on search and click volumes
Feel the pulse of celebratory shopping with Week-over-Week (WoW) trends
Let digital marketing trends illuminate your path and
spark ideas.
India’s Festive Trends Decoded: A Guide to Seasonal Digital Marketing
Download The Report
Be present
right where the shopper’s journey starts
Insights from the Microsoft Advertising Network reveal:
54% searchers use search for product research
37% searchers use search for brand discovery
Get insights
on 9 categories Indians love
For every category
and its sub-category:
Identify distinct trends and queries based on search and click volumes
Feel the pulse of
celebratory shopping with
Week-over-Week (WoW) trends
Strategize
beyond digital marketing
Prepare for
the pre-festive
enthusiasm
Enable a
smooth funnel with
omnichannel marketing
Foster brand
love by
building trust
Download the report
Microsoft Advertising offers scalable technology solutions, spanning search, native, display, video, and retail media, to reach consumers across all aspects of their digital lives. Connect with more than a billion people using Microsoft experiences that have a proven track record of higher buying power and online spending or reach any audience across the open web. We operate one of the world’s largest global marketplaces and are using our data-driven platforms, audience intelligence, and AI-capabilities to transform the industry. We are committed to making the web work for everyone – consumers, advertisers, publishers, and platforms alike. Our end-to-end solutions and globally scaled advertising business serves partner properties, and buyers and sellers of media to help them deliver business results.
About Microsoft Search Advertising