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About InMobi

InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit  

Get your game face on with mobile game advertising!
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Mobile game advertising 
in 2022, India

Do marketers have their 
game face on? 

With over 9.33 billion mobile games downloaded in 2021 alone, India is the second largest mobile gaming market in the world today. Even post the pandemic, the gaming boom shows no signs of slowing down. Gamers in India today include individuals of diverse demographic, social and cultural backgrounds.

As gaming captures more user attention each day, it has piqued the interest of marketers looking to share their brand stories on this engaging, interactive medium. Our report delves deep into the approach of brands for leveraging mobile game advertising, while exploring the factors that are aiding and impeding its widespread adoption.

India’s rapidly growing 
mobile gaming ecosystem


Gaming advertising: Insights, challenges and opportunities

Busting the myths around ads on mobile game apps

Key takeaways from the report