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InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit inmobi.com.
The Indisputable Magic of Mobile
2022 MOBILE MARKETING HANDBOOK
INDIA
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What's new with Mobile-first India?
Hyperconnected
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In this year’s Mobile Marketing Handbook, we examine the year that was and discuss key trends that will influence marketing strategies for years to come. Consumer behavior changed as they spent more time indoors. This rapid shift has not gone unnoticed by marketers across the region, with several brands now focusing on their Mobile Marketing Maturity (3M).
The Era of Mobile Marketing Maturity
With market disruption dramatically shifting long-conditioned behavior in just a matter of weeks, digital has become the first prerogative in the way consumers choose to interact with the world. As a result, marketers today are re-evaluating their priorities and strategies to not only survive but thrive. What changes does the next normal have for marketing? How can advertisers stay on top of their game during these transitions?
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