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About InMobi
InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit https://inmobi.com.
Launch high-performing mobile creatives!
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A Creative Approach to In-App Advertising
with AdWeek
Say No to Bad Mobile Advertising
Download our guide with AdWeek "A Creative Approach to In-App Advertising!" This guide explores the ad formats that work, with special focus on emerging technologies that really get attention, as well as the vertical video best practices and the benefits of a test-and-learn approach to creative optimization.
Engaging Mobile Formats
More Impactful Video Display
Always be testing what drives results
Insights from the guide
We support some of the world's biggest advertisers
Mobile Video Gives You More:
Emotion, Impact, Results
Looks Like TV, Performs Like Mobile
Summary
Video is one of the most impactful ways to engage an audience and mobile and video make the perfect pair. Now is the time for advertisers to consider what’s beyond the standard static ad and leverage the power of mobile in-app video to deliver memorable experiences for your target audience.
This playbook has all the tools you need to meet your business goals by getting the most out of mobile in-app video.
A peek inside includes:
- A full breakdown on mobile video ad formats and their specific use cases
-
Key differences between instream and outstream video and guideline changes from the IAB Tech Lab -
Creative strategies to stand out with mobile video and deliver compelling ad campaigns that connect to your audience on a human-level
Summary
Video is one of the most impactful ways to engage an audience and mobile and video make the perfect pair. Now is the time for advertisers to consider what’s beyond the standard static ad and leverage the power of mobile in-app video to deliver memorable experiences for your target audience.
This playbook has all the tools you need to meet your business goals by getting the most out of mobile in-app video.
A peek inside includes:
A full breakdown on mobile video ad formats and their specific use cases
Key differences between instream and outstream video and guideline changes from the IAB Tech Lab
Creative strategies to stand out with mobile video and deliver compelling ad campaigns that connect to your audience on a human-level