Ramadan 2023 at a Glance

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Give your brand the smart lock screen advantage with Glance 

Every day:

Millions watch.

Thousands advertise.

Few make an impact.

It’s a time when one-click consumers want all their updates and products with a single click.

How does your brand catch their eye? 

INSIGHTS REPORT

Unlock emerging trends in consumer behavior

84% of Indians plan to increase their budgets this festive season.

With the festive season lasting around five months, it is important for brands to understand the festive shopper and make a mark.

Unlock emerging trends in consumer behavior

84% of Indians plan to increase their budgets this festive season.

With the festive season lasting around five months, it is important for brands to understand the festive shopper and make a mark.

Discover trends in marketing

Learn where the Indian festive consumer is and the kind of experiences they expect. Tailor your strategies for your Diwali, Christmas, New Year, and other festive marketing campaigns.

Discover trends in marketing

Learn where the Indian festive consumer is and the kind of experiences they expect. Tailor your strategies for your Diwali, Christmas, New Year, and other festive marketing campaigns.

About InMobi Advertising

InMobi Advertising is a leading global platform connecting advertisers and publishers with their mobile audiences. Their goal is to drive customer growth by helping businesses understand, engage, and acquire consumers effectively. For marketers, InMobi offers data-driven media solutions, powered by advanced analytics to create impactful ad experiences. For publishers, they provide a comprehensive suite of tools for monetization, consent management, and user engagement that help fuel app business growth. InMobi Advertising is part of InMobi, a consumer technology company that is transforming the way consumers discover and interact with content through its innovative AI platforms. Emanating out of Bangalore, InMobi also maintains corporate offices in Singapore and San Mateo, Calif. To learn more about InMobi Advertising visit https://advertising.inmobi.com/.  

All Rights Reserved. InMobi ® 2024

This festive season, let your brand shine

Light up the front page of mobile

Give them everything they want with one click. 

Imagine someone picks their phone up to shop or watch a video, and you give them the content they want in one click - before they unlock the phone! 

No searching. No scrolling. Just waking up the phone.

Make it happen on the smart lock screen.

Drive one-click discovery and engagement on the smart lock screen, where 200 million Indians consume content.

Impact

for awareness with full-screen imagery

Engage

with videos and interactive experiences

Promote

your app with effortless one-click installs 

At first glance, with one tap. 

At first glance, with one tap.

The Glance smart lock screen 

Impact

for awareness with full-screen imagery 

Engage

with videos and interactive experiences 

Promote

your app with effortless one-click installs

At first glance, with one tap.

*Image is for illustrative purposes only 

About Microsoft Advertising 

Microsoft Advertising offers scalable technology solutions, spanning search, native, display, video, and retail media, to reach consumers across all aspects of their digital lives. Connect with more than a billion people using Microsoft experiences that have a proven track record of higher buying power and online spending or reach any audience across the open web. We operate one of the world’s largest global marketplaces and are using our data-driven platforms, audience intelligence, and AI-capabilities to transform the industry. We are committed to making the web work for everyone – consumers, advertisers, publishers, and platforms alike. Our end-to-end solutions and globally scaled advertising business serves partner properties, and buyers and sellers of media to help them deliver business results.

Discover how you can drive impact during the holy month in Southeast Asia and the Middle East, Turkey, and Africa 

Download the report

The country’s upward trend in smartphone adoption presents brands with an incredible opportunity to connect, engage, and convert savvy, mobile-first audiences.

With this handbook, dive into

Search and click trends for your category   

The “Always-On” Consumer Mindset

The Reimagined Marketing Funnel

Sought-after consumer experiences that shape and define campaigns.

Search and click trends for your category

Monthly and weekly trends across countries for 7 key categories

Popular search queries across countries 

Insights into what your audience is searching for on the internet  

Strategies to elevate your campaign   

Ideas to create high-performing Ramadan marketing campaigns    

Insights into what your audience is searching for on the internet  

Popular search queries across countries 

Monthly and weekly trends across countries for 7 key categories  

 Strategies to elevate your campaign  

Ideas to create high-performing Ramadan marketing campaigns    

Explore the latest Ramadan trends  
for your regional markets   

Ramadan in the Digital World: The Marketer's Manual 2025  

Discover how you can drive impact during the holy month in Southeast Asia and the Middle East, Turkey, and Africa 

1.6 billion people around the world
observe Ramadan every year  

Ramadan in the Digital World: The Marketer's Manual, 2025

Insights Report 

Download Now

1.6 billion people around the world 

Connect with them during their digital journey with consumer insights from our comprehensive report

What is inside:

Explore the latest Ramadan trends for your regional markets  

Observe Ramadan every year    

Connect with them during their digital journey with consumer insights from our comprehensive report     

What is inside: