Ramadan 2023 at a Glance

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Give your brand the smart lock screen advantage with Glance 

Every day:

Millions watch.

Thousands advertise.

Few make an impact.

It’s a time when one-click consumers want all their updates and products with a single click.

How does your brand catch their eye? 

INSIGHTS REPORT

Unlock emerging trends in consumer behavior

84% of Indians plan to increase their budgets this festive season.

With the festive season lasting around five months, it is important for brands to understand the festive shopper and make a mark.

Unlock emerging trends in consumer behavior

84% of Indians plan to increase their budgets this festive season.

With the festive season lasting around five months, it is important for brands to understand the festive shopper and make a mark.

Discover trends in marketing

Learn where the Indian festive consumer is and the kind of experiences they expect. Tailor your strategies for your Diwali, Christmas, New Year, and other festive marketing campaigns.

Discover trends in marketing

Learn where the Indian festive consumer is and the kind of experiences they expect. Tailor your strategies for your Diwali, Christmas, New Year, and other festive marketing campaigns.

About InMobi

InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit https://inmobi.com. 

All Rights Reserved. InMobi ® 2024

This festive season, let your brand shine

Light up the front page of mobile

Give them everything they want with one click. 

Imagine someone picks their phone up to shop or watch a video, and you give them the content they want in one click - before they unlock the phone! 

No searching. No scrolling. Just waking up the phone.

Make it happen on the smart lock screen.

Drive one-click discovery and engagement on the smart lock screen, where 200 million Indians consume content.

Impact

for awareness with full-screen imagery

Engage

with videos and interactive experiences

Promote

your app with effortless one-click installs 

At first glance, with one tap. 

At first glance, with one tap.

The Glance smart lock screen 

Impact

for awareness with full-screen imagery 

Engage

with videos and interactive experiences 

Promote

your app with effortless one-click installs

At first glance, with one tap.

*Image is for illustrative purposes only 

About Microsoft Advertising 

Microsoft Advertising offers scalable technology solutions, spanning search, native, display, video, and retail media, to reach consumers across all aspects of their digital lives. Connect with more than a billion people using Microsoft experiences that have a proven track record of higher buying power and online spending or reach any audience across the open web. We operate one of the world’s largest global marketplaces and are using our data-driven platforms, audience intelligence, and AI-capabilities to transform the industry. We are committed to making the web work for everyone – consumers, advertisers, publishers, and platforms alike. Our end-to-end solutions and globally scaled advertising business serves partner properties, and buyers and sellers of media to help them deliver business results.

Unveil ways to drive impact during the holy month in Southeast Asia and the Middle East, Turkey and Africa

Download the report

The country’s upward trend in smartphone adoption presents brands with an incredible opportunity to connect, engage, and convert savvy, mobile-first audiences.

With this handbook, dive into

Category-specific search and click trends

The “Always-On” Consumer Mindset

The Reimagined Marketing Funnel

Sought-after consumer experiences that shape and define campaigns.

Category-specific search and click trends

Monthly and weekly trends across countries for your category

Emerging search queries

What and when your audience is searching

Pro tips to fuel your ideas

Proven tips to elevate your digital campaign

What and when your audience is searching

Emerging search queries

Monthly and weekly trends across countries for your category

Pro tips to fuel your ideas 

Proven tips to elevate your digital campaign

Check out exclusive trends for your regional markets

Ramadan in the Digital World: The Marketer's Manual 2024  

Unveil ways to drive impact during the holy month in Southeast Asia and the Middle East, Turkey and Africa

1.6 billion people around the world
observe Ramadan every year  

Ramadan in the Digital World: The Marketer's Manual, 2024

Master marketing during Ramadan

Download Now

1.6 billion people around the world 

Be present during their digital journey with consumer insights from our comprehensive report.

Within it, you will find:

Check out exclusive trends for your regional markets

Observe Ramadan every year    

Be present during their digital journey with consumer insights from our comprehensive report.   

Within it, you will find: