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Driving Growth: A Resource Center for Mobile Media and Marketing Professionals

The mobile ecosystem has been shifting significantly, from changes to how Apple’s IDFA can be used for advertising tracking, to Apple’s privacy-first AppTrackingTransparency (ATT) framework, to SKAdNetwork (SKAN) for insights into campaign performance. It’s a lot to keep track of and understand.  

Here are some tips, insights, and deep dives into marketers' and app developers' biggest privacy-compliance, addressability, execution, and measurement challenges.

SKAN Resources

Driving Growth in Uncertain Times

The Essential SKAN 4.0 Playbook

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Playbook

Oct 12, 2022

Undertanding the Post-ATT World

20 min read

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Report

Blog

iOS 16 Debuts With Focus on Lockscreen, ‘Rise of Surfaces,’ and Consumer Experience

3 min read

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4 Things You Need to Know About SKAN 4.0 in 4 Minutes

4 min read

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Infographic

Learn how InMobi can help grow your business in today's market

Looking Ahead to SKAN 4.0

Whitepaper

Oct 12, 2022

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Privacy-Safe iOS App Performance

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InMobi creates breakthrough experiences. We build transformative technologies to positively impact people, businesses, and societies around the world. With deep expertise and unique reach in mobile, we are a trusted partner for marketers, content creators, and businesses of all kinds. 

InMobi’s Advertising Platform powers our customers’ growth by helping them engage their audiences and drive real connections. Our affiliated consumer businesses, Glance and Roposo, are redefining the way people interact with mobile and CTV surfaces by providing unique and often live entertainment and shopping opportunities.

ABOUT INMOBI

SKAdNetwork 4.0: What App Advertisers Need to Know

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Blog

Aug 18, 2022

SKAN 4.0, What Publishers Need To Know

Blog

Sep 12, 2022

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Blog

In-App Advertising in a Post-IDFA World

11 min read

READ NOW

IDFA Resources

Video

Honoring Privacy in a Post-IDFA Landscape

1 min watch

WATCH NOW

Targeting Best Practices for Advertisers

5 min read

READ NOW

Blog

Blog

How To Increase Your ATT Opt-In Rates

8 min read

READ NOW

Contextual Targeting For Apps: An Overview

3 min read

READ NOW

Blog

Why Publishers Need Multiple ID Partners

4 min read

READ NOW

Blog

Course

IDFA /ATT Mini Course for Marketers and Publishers

11 min lecture

VIEW COURSE

InMobi University Courses

Identity for Mobile Advertising

28 min lecture

VIEW COURSE

Course

Welcome to InMobi U

1 min lecture

VIEW COURSE

Course

Putting SKAN 4.0 Into Practice

3 min read

READ NOW

Blog

Blog

What SKAN 4.0 Means For iOS Performance Advertising

8 min read

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Driving Growth In Uncertain Times: Your Guide To SKAN 4.0

4 min read

READ NOW

Blog