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Driving Growth: A Resource Center for Mobile Media and Marketing Professionals
The mobile ecosystem has been shifting significantly, from changes to how Apple’s IDFA can be used for advertising tracking, to Apple’s privacy-first AppTrackingTransparency (ATT) framework, to SKAdNetwork (SKAN) for insights into campaign performance. It’s a lot to keep track of and understand.
Here are some tips, insights, and deep dives into marketers' and app developers' biggest privacy-compliance, addressability, execution, and measurement challenges.
SKAN Resources
Driving Growth in Uncertain Times
The Essential SKAN 4.0 Playbook
READ NOWPlaybook
Oct 12, 2022
Undertanding the Post-ATT World
20 min read
READ NOWReport
Blog
iOS 16 Debuts With Focus on Lockscreen, ‘Rise of Surfaces,’ and Consumer Experience
3 min read
READ NOW4 Things You Need to Know About SKAN 4.0 in 4 Minutes
4 min read
READ NOWInfographic
Learn how InMobi can help grow your business in today's market
Looking Ahead to SKAN 4.0
Whitepaper
Oct 12, 2022
READ NOWPrivacy-Safe iOS App Performance
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InMobi creates breakthrough experiences. We build transformative technologies to positively impact people, businesses, and societies around the world. With deep expertise and unique reach in mobile, we are a trusted partner for marketers, content creators, and businesses of all kinds.
InMobi’s Advertising Platform powers our customers’ growth by helping them engage their audiences and drive real connections. Our affiliated consumer businesses, Glance and Roposo, are redefining the way people interact with mobile and CTV surfaces by providing unique and often live entertainment and shopping opportunities.
SKAdNetwork 4.0: What App Advertisers Need to Know
READ NOWBlog
Aug 18, 2022
SKAN 4.0, What Publishers Need To Know
Blog
Sep 12, 2022
READ NOWBlog
In-App Advertising in a Post-IDFA World
11 min read
READ NOWIDFA Resources
Video
Honoring Privacy in a Post-IDFA Landscape
1 min watch
WATCH NOWTargeting Best Practices for Advertisers
5 min read
READ NOWBlog
Blog
How To Increase Your ATT Opt-In Rates
8 min read
READ NOWContextual Targeting For Apps: An Overview
3 min read
READ NOWBlog
Why Publishers Need Multiple ID Partners
4 min read
READ NOWBlog
Course
IDFA /ATT Mini Course for Marketers and Publishers
11 min lecture
VIEW COURSEInMobi University Courses
Identity for Mobile Advertising
28 min lecture
VIEW COURSECourse
Putting SKAN 4.0 Into Practice
3 min read
READ NOWBlog
Blog
What SKAN 4.0 Means For iOS Performance Advertising
8 min read
READ NOWDriving Growth In Uncertain Times: Your Guide To SKAN 4.0
4 min read
READ NOWBlog