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Driving Growth: A Resource Center for Mobile Media and Marketing Professionals

The mobile ecosystem has been shifting significantly, from changes to how Apple’s IDFA can be used for advertising tracking, to Apple’s privacy-first AppTrackingTransparency (ATT) framework, to SKAdNetwork (SKAN) for insights into campaign performance. It’s a lot to keep track of and understand.  

Here are some tips, insights, and deep dives into marketers' and app developers' biggest privacy-compliance, addressability, execution, and measurement challenges.

SKAN Resources

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IDFA Resources

InMobi University Courses