Ramadan 2023 at a Glance

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Give your brand the smart lock screen advantage with Glance 

Every day:

Millions watch.

Thousands advertise.

Few make an impact.

It’s a time when one-click consumers want all their updates and products with a single click.

How does your brand catch their eye? 

Unlock emerging trends in consumer behavior

84% of Indians plan to increase their budgets this festive season.

With the festive season lasting around five months, it is important for brands to understand the festive shopper and make a mark.

Unlock emerging trends in consumer behavior

84% of Indians plan to increase their budgets this festive season.

With the festive season lasting around five months, it is important for brands to understand the festive shopper and make a mark.

Discover trends in marketing

Learn where the Indian festive consumer is and the kind of experiences they expect. Tailor your strategies for your Diwali, Christmas, New Year, and other festive marketing campaigns.

Discover trends in marketing

Learn where the Indian festive consumer is and the kind of experiences they expect. Tailor your strategies for your Diwali, Christmas, New Year, and other festive marketing campaigns.

About InMobi Advertising

InMobi Advertising is a leading global platform connecting advertisers and publishers with their mobile audiences. Their goal is to drive customer growth by helping businesses understand, engage, and acquire consumers effectively. For marketers, InMobi offers data-driven media solutions, powered by advanced analytics to create impactful ad experiences. For publishers, they provide a comprehensive suite of tools for monetization, consent management, and user engagement that help fuel app business growth. InMobi Advertising is part of InMobi, a consumer technology company that is transforming the way consumers discover and interact with content through its innovative AI platforms. Emanating out of Bangalore, InMobi also maintains corporate offices in Singapore and San Mateo, Calif. To learn more about InMobi Advertising visit advertising.inmobi.com. To learn more, visit https://inmobi.com.  

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All Rights Reserved. InMobi ® 2025

This festive season, let your brand shine

Light up the front page of mobile

Give them everything they want with one click. 

Imagine someone picks their phone up to shop or watch a video, and you give them the content they want in one click - before they unlock the phone! 

No searching. No scrolling. Just waking up the phone.

Make it happen on the smart lock screen.

Drive one-click discovery and engagement on the smart lock screen, where 200 million Indians consume content.

Impact

for awareness with full-screen imagery

Engage

with videos and interactive experiences

Promote

your app with effortless one-click installs 

At first glance, with one tap. 

At first glance, with one tap.

The Glance smart lock screen 

Impact

for awareness with full-screen imagery 

Engage

with videos and interactive experiences 

Promote

your app with effortless one-click installs

At first glance, with one tap.

*Image is for illustrative purposes only 

A sneak peek at the insights

Delight ~9 in 10 Malaysian shoppers making purchases on mobile nearly once a week!

Download the report

The country’s upward trend in smartphone adoption presents brands with an incredible opportunity to connect, engage, and convert savvy, mobile-first audiences.

With this handbook, dive into

The “Always-On” Consumer Mindset

The Reimagined Marketing Funnel

Ramadan trends in Malaysia have evolved, with shoppers both flocking to stores and purchasing online on their mobiles. Learn how your brand can land an impact with:

Sought-after consumer experiences that shape and define campaigns.

Ramadan insights on shopper behavior online and in-store 

Interesting findings about the role of mobile during Ramadan

Strategies to connect with consumers and craft a winning Ramadan marketing campaign 

Ramadan insights on shopper behavior online and in-store

Interesting findings about the role of mobile during Ramadan

Strategies to connect with consumers and craft a winning Ramadan marketing campaign

A sneak peek  at the insights

95% of Malaysian consumers are on shopping apps during Ramadan

Ramadan trends in Malaysia have evolved, with shoppers both flocking to stores and purchasing online on their mobiles. Learn how your brand can land an impact with:

Discover exclusive Ramadan strategies

The Ramadan Marketing Guide 2025, Malaysia 

Download the report

95% of Malaysian consumers are on shopping apps during Ramadan