Ramadan 2023 at a Glance

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Give your brand the smart lock screen advantage with Glance 

Every day:

Millions watch.

Thousands advertise.

Few make an impact.

It’s a time when one-click consumers want all their updates and products with a single click.

How does your brand catch their eye? 

The Ramadan Marketing Guide, Indonesia 2024

Unlock emerging trends in consumer behavior

84% of Indians plan to increase their budgets this festive season.

With the festive season lasting around five months, it is important for brands to understand the festive shopper and make a mark.

Unlock emerging trends in consumer behavior

84% of Indians plan to increase their budgets this festive season.

With the festive season lasting around five months, it is important for brands to understand the festive shopper and make a mark.

Discover trends in marketing

Learn where the Indian festive consumer is and the kind of experiences they expect. Tailor your strategies for your Diwali, Christmas, New Year, and other festive marketing campaigns.

Discover trends in marketing

Learn where the Indian festive consumer is and the kind of experiences they expect. Tailor your strategies for your Diwali, Christmas, New Year, and other festive marketing campaigns.

About InMobi

InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit https://inmobi.com.  

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All Rights Reserved. InMobi ® 2024

This festive season, let your brand shine

Light up the front page of mobile

Give them everything they want with one click. 

Imagine someone picks their phone up to shop or watch a video, and you give them the content they want in one click - before they unlock the phone! 

No searching. No scrolling. Just waking up the phone.

Make it happen on the smart lock screen.

Drive one-click discovery and engagement on the smart lock screen, where 200 million Indians consume content.

Impact

for awareness with full-screen imagery

Engage

with videos and interactive experiences

Promote

your app with effortless one-click installs 

At first glance, with one tap. 

At first glance, with one tap.

The Glance smart lock screen 

Impact

for awareness with full-screen imagery 

Engage

with videos and interactive experiences 

Promote

your app with effortless one-click installs

At first glance, with one tap.

*Image is for illustrative purposes only 

Create impact with consumer insights this Ramadan

About Glance

Founded in 2019, Glance is a consumer technology company that operates disruptive digital platforms including Glance, Roposo, and Nostra. Glance’s ’smart lock screen’ inspires consumers to make the most of every moment by surfacing relevant experiences without the need for searching and downloading apps. Glance Lock Screen is currently available on over 450 million smartphones worldwide. Roposo is a LIVE platform that is revolutionizing live experiences, through a unique, immersive, creator-led approach. Nostra is the largest gaming platform in India and Southeast Asia, offering gamers engaging ways to discover, play, watch, learn and compete. Headquartered in Singapore, Glance is an unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For more information visit glance.com, nostra.gg, and roposo.com.

Engage the 96% of Indonesians who are shopping online

Download the report

The country’s upward trend in smartphone adoption presents brands with an incredible opportunity to connect, engage, and convert savvy, mobile-first audiences.

With this handbook, dive into

Unravel the Ramadan shoppers’ sentiment  

The “Always-On” Consumer Mindset

The Reimagined Marketing Funnel

Mobile is at the center of the hybrid shoppers’ journey this Ramadan. It has become important for brands to be on mobile at every stage – from when consumers learn about sales and offers to when they research products and make their final purchases. 

Sought-after consumer experiences that shape and define campaigns.

Unravel the Ramadan shoppers’ sentiment 

See what Indonesians look forward to this Ramadan 

Understand their behavior online and offline this season 

Learn how they shop and spend time during this holy period

Discover the three types of Ramadan shoppers 

Uncover their unique shopping journeys and preferences 

Unlock the door to their hearts (and wallets) 

Learn how your brand can appeal to these shoppers

With this report, you can:

Learn how they shop and spend time during this holy period

Understand their behavior online and offline this season

See what Indonesians look forward to this Ramadan

Discover the three types of Ramadan shoppers

Uncover their unique shopping journeys and preferences

Unlock the door to their hearts (and wallets)

Learn how your brand can appeal to these shoppers

Create next-level experiences for the next generation of Southeast Asian consumers

Get powerful Ramadan
advertising insights

Engage the 96% of Indonesians who are 
shopping online 

90% of Indonesians will make 
purchases on mobile this Ramadan

Mobile is at the center of the hybrid shoppers’ journey this Ramadan. It has become important for brands to be on mobile at every stage – from when consumers learn about sales and offers to when they research products and make their final purchases. 

With this report, you can: 

Get powerful Ramadan advertising insights

The Ramadan Marketing Guide, Indonesia 2024

Download the report

90% of Indonesians will make purchases on mobile this Ramadan