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MARKETING
IN THE ERA OF
MOBILE
2021 Southeast Asia Mobile Marketing Handbook
InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized on both the 2018 and 2019 CNBC Disruptor 50 lists and as one of Fast Company’s 2018 World’s Most Innovative Companies. For more information, visit https://inmobi.com.
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COVID-19 has caused a major shift in the way consumers think, feel, and act. With this disruption dramatically shifting long-conditioned behavior in just a matter of weeks, mobile has become the channel of choice in the way consumers choose to interact with the world. Be it fulfilling daily essential needs such as purchasing groceries, or kicking back to relax by streaming video content, smartphones have helped individuals across the region navigate this new reality.
2020 saw a significant increase in app downloads, time spent, and transactions on mobile. COVID-19 catalyzed several trends but most importantly it catapulted the world to a mobile-first outlook at a pace that was unmatched to the last few years combined. As a result, marketers today are re-evaluating their priorities and strategies to not only survive but thrive in a post-COVID world. What changes does this bring to the new normal in marketing?