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About InMobi
InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit https://inmobi.com.
Get your game face on with mobile game advertising!
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Mobile game advertising
in 2022
Do marketers have their
game face on?
Southeast Asia is one of the fastest growing gaming regions in the world. Its young, tech-savvy populace has over 270 million gamers, thanks to whom, mobile game app downloads have increased by 11% YoY. Mobile gaming apps witness highly engaged audience, who are hooked on to their smartphones for a minimum of an hour a day.
The opportunity this gaming boom presents for brands is incredibly exciting – they can communicate with high-intent audiences, that too in a uniquely engaging environment. Our report takes a closer look at the average marketer’s readiness to include mobile game advertising in their media mix, along with factors that are influencing their decision-making. Through our survey, we spoke to brands and agencies in Southeast Asia, to better understand their approach when it comes to mobile game advertising.
Southeast Asia's rapidly growing mobile gaming ecosystem
Gaming advertising: Insights, challenges and opportunities
Busting the myths around ads on mobile game apps
Key takeaways from the report