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About InMobi

InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit

The Indisputable Magic 
of Mobile

Southeast Asia Mobile Marketing Handbook 2022  


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The Era of Mobile Marketing Maturity  

Southeast Asia has emerged as a truly mobile-first region. In fact, there are over 887 million mobile connections in this region, accounting for 132% of the total population. But what does this mean for advertisers?  

We discuss all this and more in our annual mobile marketing handbook, empowering advertisers and marketers to pivot and build mobile marketing maturity for years to come!  

What Advertisers Need to Know  


Key Insights from the Handbook

The Hyperconnected Consumer Dominion 

Gaming: The Gateway to Metaverse  

Leveraging Deterministic Audiences  

With market disruption dramatically shifting long-conditioned behavior in just a matter of weeks, digital has become the first prerogative in the way consumers choose to interact with the world. As a result, marketers today are re-evaluating their priorities and strategies to not only survive but thrive.

What changes does the next normal have for marketing? 

How can advertisers stay on top of their game during these transitions?

The Post-Pandemic Mobile-First Shopper