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InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit https://inmobi.com.  

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Getting Ramadan Rush Ready with Mobile

Building Resilient Brands

Key Insights from the Ramadan Reports

Indonesia

As Indonesians face the prospect of observing another Ramadan in the background of the pandemic, their attitudes have begun to shift. 

Malaysia 

Malaysians are looking forward to the month-long festivities, yet they understand that a sense of pragmatism is critical this year.

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What does this mean for Indonesia's Advertisers? 

What does this mean for Malaysia's Advertisers? 

Understand Consumer Sentiments and Expectations

Decode the Behavior of Key Ramadan Personas 

Empower Consumers with Mobile-first Experiences 

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Be Inspired by the Best!

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Pop Mie Rides the Gaming Wave in Indonesia to Unlock Record Breaking Engagement 

To reignite the spirit of giving despite a COVID-struck Ramdan, Nestlé Bear Brand leveraged AR-based immersive mobile ad experiences to connect with Ramadan observers in Indonesia.   

Targeting smartphone users aged between 18 to 44 years old, the interactive ad created excitement among consumers with the primary message of, “let's realize our pure intentions and add one more good deed to today. 

The Results 

Wall's Spreads Happiness and Cheer During a COVID-stricken Ramadan

To leverage the popularity of mobile gaming, Pop Mie partnered with InMobi on a mobile-first campaign to launch their latest chicken-flavored instant cup noodles in Indonesia. 

With InMobi Audiences, the target audience of internet-savvy consumers, millennials, and gaming enthusiasts were identified based on location signals, demographic, appographic and technographic data. The immersive gamified mobile ad experience allowed users to enjoy playing a fun game without having to download an app and drove purchases by providing a free voucher to users who played the game.   

The Results 

Bear Brand Leverages the Power of AR to Connect with Ramadan
Observers in Indonesia

To spread joy and happiness during the pandemic, Wall’s wanted to encourage consumers to think positive and share joy among Ramadan observers. By partnering with InMobi, key audience segments were identified based on apprographic preferences backed by offline data.   

Wall’s launched personalized video ads that showcased the ‘Neopolitana’ ice cream followed by an end card that provided an array of greeting cards for users to choose from and share with friends, family and relatives on social channels.  

The Results 

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