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About InMobi

InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized as a 2019 CNBC Disruptor 50 company and as one of Fast Company’s 2018 Most Innovative Companies. For more information, visit inmobi.com

About Microsoft Search Advertising

Microsoft Advertising provides intelligent solutions that empower you to deliver engaging, personalized experiences that value people. We're committed to your success, providing you with insights, technology and proven expertise to turn data into better-performing marketing campaigns. For more information, visit https://about.ads.microsoft.com/en-in/

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For millions of consumers across India, the internet begins with search and the pandemic has significantly impacted the way people search online. In the past year, consumers have relied heavily on digital channels for discovering products, researching branding and eventually making the purchase. This presents brands with a unique opportunity to build their presence and establish a meaningful connect with their audiences. 

But what are the connected consumers looking for today? 

Download our latest report to understand:

• How the pandemic has changed the way consumers search 
• What verticals have seen a phenomenal rise in search activity
• How brands and industries respond to these trends 
• What search engine management techniques can help win over customers in 2021