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About InMobi
InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit https://inmobi.com.
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Future of Mobile Advertising
Is the mobile advertising industry ready for a privacy-first world?
Exploring the Impact of Data Privacy on Advertising
The onset of online data privacy reformation has refined both consumer expectations and regulatory requirements. Advertisers and marketers are facing a new set of challenges to collect and utilize consumer data, and consumer privacy practices still aren’t strong enough in Asia Pacific (APAC).
To understand how ready organizations are to deal with such customer data deprecation, InMobi commissioned a custom study with Forrester Consulting to explore their key challenges and the initiatives to deal with them. This report offers an overview of the current market sentiments and concerns and throws light on the opportunities available to navigate this revolutionary change.
Download the Report
In Tackling Data and Identity Deprecation
Australia and New Zealand (ANZ)
ANZ’s consumer data privacy laws have been in effect for over a year. Moreover, with a substantial share of iOS users, organizations in ANZ are already witnessing the after-effects of the IDFA deprecation. However, little impact on advertising and marketing in the region at large.
Are advertisers and publishers in ANZ prepared for the change?
With consumer data privacy in its nascent stages and the Data Protection Bill yet to come into effect, marketers in India are currently yet to fully grasp the impact of impending identity deprecation.
How are Indian advertisers and publishers preparing for a privacy-first world?
India
ANZ’s consumer data privacy laws have been in effect for over a year. Moreover, with a substantial share of iOS users, organizations in ANZ are already witnessing the after-effects of the IDFA deprecation. However, little impact on advertising and marketing in the region at large.
Are advertisers and publishers in ANZ prepared for the change?
India
With consumer data privacy in its nascent stages and the Data Protection Bill yet to come into effect, marketers in India are currently yet to fully grasp the impact of impending identity deprecation.
How are Indian advertisers and publishers preparing for a privacy-first world?
Southeast Asia (SEA)
Consumer data privacy laws are well established across SEA. Governments have a bill, law or viable draft in place. With proper regulations in place across the region, organizations have been able to adapt their mobile advertising strategies.
But is all of SEA adopting privacy-first mobile marketing practices?
Future of Mobile Advertising
A webinar by InMobi and Forrester Consulting
Is the mobile advertising industry ready for a privacy-first world?
Southeast Asia (SEA)
Consumer data privacy laws are well established across SEA. Governments have a bill, law or viable draft in place. With proper regulations in place across region, organizations have been able to adapt their mobile advertising strategies.
But is all of SEA adopting privacy-first mobile marketing practices?
Privacy First! Is Mobile Advertising Ready?
A webinar by InMobi, featuring Xiaofeng Wang, Principal Analyst, Forrester Consulting
Privacy First! Is Mobile Advertising Ready?
A webinar by InMobi, featuring Xiaofeng Wang,
Principal Analyst, Forrester Consulting
A webinar by InMobi,
featuring Xiaofeng Wang,
Principal Analyst,
Forrester Consulting