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About InMobi
InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit inmobi.com.
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Understanding India's Women Mobile Gamers
It's time to ditch the cliché that gaming is popular only among young men! Indian women have taken to gaming with great gusto. In fact, they constitute over 43% of smartphone gamers in India today, cutting across ages and marital status, defying age-old conventions. Besides, there has been a massive rise in the number of women gamers who play on their phones, especially since the onset of the pandemic. These women are regular gamers, who spend a significant amount of time gaming through the course of their days as a mode of relaxation and entertainment.
2021 Women Mobile Gaming Report, India
India: The Land of Committed Women Gamers
Emerging Trends, Lasting Behaviour
How can Brands Leverage this Opportunity?
Key Insights